For decades, stakeholder management considered the opportunity to maximize shareholder returns to be the main goal and guiding principle for businesses. In recent years, however, the growing demand to improve global sustainability along with the recent disruption by the COVID-19 pandemic has created a shift for businesses to do better in impacting sustainability efforts. To serve the interests of all stakeholders alongside profits is now more important than ever.

Stakeholder management can be done as a logical, repeatable process. In this course, you will investigate the external variable and impacts on your sustainability strategy. By evaluating your organization's key stakeholders, you will determine your current standings. You will then determine how to adjust your stakeholder relations to better achieve your profitability and sustainability. Armed with a stakeholder strategy, you will develop a plan for managing communication with your various stakeholders.

As you walk through the steps of analyzing and evaluating, you'll better understand the needs and contributions of stakeholders as well as how incorporating stakeholders into your daily business practices can result in correctly targeted business actions.