Businesses don’t have to choose between making money and making a positive impact on society—they can do both. B Corporations are a great example of companies that combine profit with purpose by addressing social and environmental issues. Fred Keller, founder of Cascade Engineering, shared how his company declared itself an anti-racist organization, showing how businesses can stand for important values. This approach not only helps the community but also builds trust and boosts employee morale. It proves that focusing on purpose can make a company stronger and more respected.