Fred, you’re right. Authenticity beats marketing every time. But the trap many leaders fall into is thinking transparency alone is enough. Without hard evidence, audits, verified data, and clear accountability—“truth” risks becoming another slogan. The safeguard is proof, not promises.
Re: How can we, as a business leader and a champion of sustainability, ensure that our organization doesn't fall into Greenwashing?
by Leela Julong -
Number of replies: 0