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Breathing Change: The Quest for Clean Air

Breathing Change: The Quest for Clean Air

by ESG Business Institute -
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Air is essential, yet its quality is increasingly compromised by human activities, as was dramatically shown by the recent LA wildfires. This edition of Regenerative Insightsexplores the profound relationship between our built environment, climate policies, and the air we breathe. Our Featured Article highlights how the real estate sector—one of the largest contributors to greenhouse gas emissions—can lead the way in mitigating environmental harm. By adopting innovative technologies and rethinking accountability, firms like LA based Fifth Wall are setting a new standard for climate-conscious capitalism.

Our Essential Reads showcase the growing urgency to address air quality challenges. From wildfire smoke blanketing Los Angeles to innovative air quality displays in London, these stories highlight diverse strategies tackling this invisible crisis. Global air quality trends and mandates for sustainable aviation fuel emphasize the necessity of coordinated, bold action.

In the Research Corner, we examine a study revealing how poor indoor air quality affects high-stakes decision-making. By connecting environmental factors to productivity, the research offers insights for businesses and policymakers alike.

Let’s dive into how regenerative practices can transform the air we breathe—our most vital shared resource.

Featured Article:

Carbon Responsibility in Real Estate

In my Forbes article, I explore the mounting pressures on industries, particularly real estate, to address their environmental impact. The article examines how the real estate sector, one of the largest contributors to global greenhouse gas emissions, is being reshaped by new regulatory frameworks, consumer expectations, and investor demands for sustainability. I spotlight Fifth Wall, a venture capital firm leveraging its position to invest in scalable, carbon-reducing technologies tailored for the real estate industry.

As a certified B Corporation, Fifth Wall serves as a model for integrating environmental responsibility with business innovation. From launching its Carbon Impact Fund to supporting corporate decarbonization efforts, the firm illustrates how sustainability is becoming a critical competitive advantage. The piece underscores how the rising costs of inaction compel businesses to evolve, aligning with climate-conscious policies and practices to maintain relevance in a changing economic landscape.

Read more: It’s No Longer A Viable Option For Capitalism To Ignore Carbon Impact

Essential Reads:

Wildfire Smoke Chokes Los Angeles Air

Massive wildfires across Los Angeles County have scorched over 25,000 acres, blanketing the region in hazardous smoke and PM2.5 pollution. Schools closed, visibility dropped, and health risks surged, prompting officials to urge residents to stay indoors and limit outdoor activity as Santa Ana winds continue to fan the flames.

Read more: Hazardous wildfire smoke is making L.A. air hard to breathe

Project Enhances Air Quality Awareness

A project (named AWAIR) has launched solar-powered displays in the London neighborhoods of Gipsy Hill, Peckham, and White City, showing real-time and forecast air quality data. Co-designed with residents, these devices aim to raise awareness of pollution's health impacts, using WHO-compliant indicators. Feedback and engagement data will shape future expansions.

Read more: AWAIR pilot launches new air quality displays in London neighbourhoods

Global Air Quality Trends Visualized

The Air Quality Stripes project, led by top universities and environmental groups, visualizes global air quality shifts since 1850. The images highlight Europe's progress against pollution, contrasting with worsening trends in Africa and Central Asia. These striking visuals simplify complex data to emphasize the urgent need for international action.

Read more: New images reveal global air quality trends

Outdoor Air Pollution's Global Impact

Outdoor air pollution causes 4.2 million premature deaths annually, with 89% occurring in low- and middle-income countries. Major pollutants like PM2.5 and CO harm cardiovascular and respiratory health. World Health Organization (WHO) advocates clean energy, waste management, and transport policies to combat this public health crisis and meet air quality guidelines.

Read more: Ambient (outdoor) air pollution

Fireworks and Air Pollution

Global New Year's fireworks displays cause dramatic spikes in air pollution, releasing PM2.5, heavy metals, and harmful chemicals. These pollutants harm respiratory health, contribute to microplastic pollution, and disturb wildlife. Alternatives like drone shows and cleaner fireworks are emerging but face challenges in fully replacing traditional displays.

Read more: Spectacular firework displays will mark the start of the New Year, but air quality will plummet

Families Engage in Air Pollution Science

The WellHome study invited West London families to Imperial’s White City Campus for interactive experiments, exploring air pollution's effects on health. Participants learned about scientific methods like chromatography and water testing, fostering community trust and inspiring curiosity in young minds. Findings will inform clean air policies.

Read more: West London families experience science behind air pollution study

Converting Offices to Homes: Air Quality Challenges

Transforming commercial spaces into residences addresses housing shortages but raises indoor air quality challenges. Key considerations include ventilation, pressurization, and air cleaning, with updated standards like American Society of Heating Refrigerating and Air Conditioning Engineers (ASHRAE) 241 guiding effective air purification. These conversions promise efficient, healthier living spaces while reducing greenhouse gas emissions.

Read more: Transforming commercial spaces to residences and the impacts on indoor air quality

Research Corner:

Indoor Air Quality and Strategic Decision-Making
Published in Management Science, this study by Künn, Palacios, and Pestel (2023) explores how indoor air quality affects decision-making in high-stakes environments. Using data from over 30,000 chess moves evaluated by AI, the authors reveal that poor air quality significantly increases the likelihood of errors, particularly under time pressure. This highlights the hidden productivity costs of environmental factors in professional decision-making contexts.
Read more: Indoor Air Quality and Strategic Decision Making


Quick Takeaways:

  • Wildfire smoke: Stay indoors and limit outdoor activity during hazardous air events.

  • Air awareness: Community-designed displays raise pollution awareness and inspire action.

  • Global trends: Visualized data highlights the need for stronger global pollution measures.

  • Sustainable fuels: Green aviation mandates cut carbon emissions.

  • Health crisis: Clean energy policies combat pollution's deadly impact.

  • Eco celebrations: Cleaner alternatives to fireworks reduce pollution spikes.

  • Family engagement: Hands-on science builds trust and informs clean air policies.

  • Healthy homes: Rigorous air standards ensure safe office-to-home conversions.