Key takeaways about B Corp brand awareness in 2023: 

• Awareness Levels: Over one-third of adults in the U.S. and Canada are aware of the B Corp brand. 
• Generational Awareness: Millennial and Gen Z awareness is highest, with over 50% recognition. 
• Positive Impact Perception: Most adults see the B Corp Certification as making a positive impact and trust its rigor. 
• Associations: B Corp Certification is linked with fair business practices, sustainability, healthcare access, and racial equity. 
• Labeling Importance: Product labeling is crucial for B Corp brand recognition. 

For more details, visit the full article here.