Description
A fun, interactive challenge to test your knowledge on what makes a good product sustainability claim! Take the challenge to check how well you are able to identify which green claims are more likely to promote sustainability and empower sustainable consumption decisions.
Objectives
The online learning product seeks to:
- Support transformative action for sustainable consumer information
- Make participants of the challenge aware of the guidelines and principles that could strengthen of their sustainability claims.
- Articulate the standards that would make sustainability claims better.
- Facilitate the understanding of how to apply the 10 principles of sustainable claims to their product and labelling so that they deliver better and more genuine sustainability claims on their products.
- Identify the barriers and enablers to apply the principles to their own labels to recognize how to strengthen their own sustainability claims.
Course Contents
Participants are given a series of challenges based on live examples that demonstrate good / bad practice on product sustainability claims. Feedback on their choices makes the link to the guidelines on which the game is based.
Target Audience
- Business and Marketing managers in small to mid-sized private sector firms that are keen to or already make sustainability claims on their products.
- Members of civil society organizations that are engaged in advocating for product sustainability.
- Consumers
Cost of participation
This online game is offered free-of-charge.
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