Christopher Marquis: Sustainability on Tap: Brewing Better for the Planet

Sustainability is becoming a defining force in the brewing industry, pushing companies to rethink their operations from grain to glass. Breweries worldwide are taking important steps to reduce their environmental footprint, integrate local sourcing, and invest in their communities. This shift is exemplified by Allagash Brewing Company. From cutting water usage to diverting nearly all waste from landfills, Allagash sets a precedent for responsible brewing. This week’s Featured Article explores how the company balances craft and sustainability to lead the way in regenerative brewing.

Across the industry more broadly, brewers and beverage companies are embracing sustainable practices. The Brewers of Europe are pushing for better financing and policy support to advance sustainability in agriculture. SweetWater 420 Fest showcases how events can integrate green initiatives, while HEINEKEN Cambodia’s farmer training program strengthens climate resilience in the supply chain. Meanwhile, India’s whisky market is booming with an emphasis on premiumization and eco-conscious production, signaling a broader shift toward sustainable spirits.

In this Research Corner, we look at how the craft beer resurgence in the Netherlands exemplifies institutional regeneration. A study in Administrative Science Quarterlyreveals how traditional brewing, once nearly lost to industrialization, was revived by reconnecting with historical practices. This blend of restoration and innovation demonstrates how industries can evolve sustainably by revisiting their roots and adapting to modern realities.

Let’s dive in and explore how regenerative thinking is reshaping the brewing and beverage industries.

Featured Article:

Brewing Sustainability at Allagash

In this Forbes article, I explore how Allagash Brewing Company is setting a new standard for sustainability in the beer industry. The Portland-based brewery recently achieved B Corp recertification with a 20-point increase in its Impact Score. This milestone reflects its dedication to environmental responsibility, from water conservation and waste reduction to local sourcing and community engagement. Founder Rob Tod and Sustainability Manager Zoe Malia share insights on how Allagash integrates sustainability into every aspect of its operations.

A standout initiative is its efficient resource management—using nearly half the industry’s average water per gallon of beer and diverting 99.8% of its waste from landfills. The brewery also prioritizes local ingredients, sourcing close to 2 million pounds of Maine-grown grain annually. Additionally, partnerships with organizations like Sebago Clean Waters reinforce its environmental commitment.

Beyond its environmental efforts, Allagash invests in its employees and community by offering competitive wages, generous benefits, and unique incentives like paid educational opportunities and trips to Belgium for long-term employees. This holistic approach has made Allagash a leader in sustainable brewing and a top workplace in Maine.

Essential Reads:

Brewing Sustainability

The Brewers of Europe applaud the EU’s renewed Vision for Agriculture and Food, emphasizing sustainability, innovation, and economic resilience. With over 10,000 breweries and deep ties to agriculture, brewers advocate for better financing, decarbonization, and regulatory support. They seek recognition as key contributors to Europe’s food system and economic future.

Sustainable Fest

SweetWater 420 Fest celebrates 20 years with bold sustainability efforts, including energy offsets, composting, recycling, and green transportation. Partnering with Greenway Festival Management, the event donates to Waterkeeper Alliance and supports eco-friendly initiatives. A model for sustainable festivals, it inspires greener practices while delivering music, beer, and culture.

Whisky Trends

India’s whisky industry is booming, with premiumization, sustainability, and innovation driving growth. Rising incomes and evolving preferences fuel demand for high-quality, locally crafted spirits. Trends include RTD whiskies, mixology innovations, and distillery tourism. Challenges like high taxes persist, but strategic branding and global expansion position Indian whisky as a serious premium contender.

Beer Trends 2025

The beer industry is evolving with key trends shaping its future. Sustainability, alcohol-free options, craft beer innovations, and unique flavors are driving consumer interest. Regional beer styles, collaboration brews, and immersive experiences enhance engagement. Despite industry challenges, these trends present opportunities for brewers to adapt and thrive.

Brew a Better Cambodia

HEINEKEN Cambodia and CIRD launched a 14-month training program to equip 500 Cambodian rice farmers with sustainable and smart agricultural techniques. The initiative boosts productivity, reduces costs, and strengthens climate resilience. HEINEKEN’s investment supports local farmers, enhancing crop quality while promoting Cambodia’s rice industry in brewing and global markets.

Clean Water Commitment

Carlsberg Vietnam and local brand Huda continue their 'Fresh Water for Beloved Central' initiative, delivering clean water to 9,000 households across central Vietnam. By upgrading filtration systems and enhancing infrastructure, they improve public health, economic growth, and sustainability. This long-term commitment empowers communities and fosters a brighter future.

Research Corner:

A study published in Administrative Science Quarterly explores the resurgence of craft beer brewing in the Netherlands as a case of institutional regeneration. After industrialization had nearly erased traditional brewing, remnants of craft practices persisted, allowing for their later revival. The study highlights how past institutional logics can reemerge when actors rediscover and repurpose historical practices, blending them with modern influences. This process not only revitalized traditional beer styles but also reshaped the broader brewing industry by challenging dominant corporate models. The research suggests that regenerative institutional change involves both restoration and adaptation, showing how industries can reconnect with their roots while evolving in response to contemporary forces.

Quick Takeaways:

Brewing Sustainability: EU brewers support sustainable agriculture and policy action.
Sustainable Fest: SweetWater 420 Fest models eco-friendly festival practices.
Whisky Trends: Indian whisky industry grows through premiumization and innovation.
Beer Trends 2025: Sustainability, craft, and alcohol-free beers dominate future trends.
Brew a Better Cambodia: HEINEKEN trains Cambodian farmers for sustainable rice production.
Clean Water Commitment: Carlsberg Vietnam provides clean water to central communities.