The understanding of the importance to contribute on the ESG strategies should be started from our kids having both the school and family to educate and show small scale implementations.
Thank you, Adel, for emphasizing the importance of early ESG education. Instilling sustainable values through schools and families lays the foundation for responsible future leaders. Small actions at home can spark lifelong impact—well said.
This initiative is a proactive approach to nation-building, focusing on equipping our children with essential skills at home, in school, and outdoors. As Generation Z and Generation Alpha are highly engaged with digital formats, we can enhance their learning experience through interactive dashboards, exploring key concepts, and incorporating motion. Finally, we will reinforce their understanding with practical demonstrations, ensuring they can apply what they learn effectively.
Asim, I like how you’ve linked ESG awareness to nation-building. I’d add that while digital tools are powerful for Gen Z and Alpha, the real breakthrough comes when those lessons are reinforced by community role models and lived examples. Children absorb values best when they see them practiced at home, in schools, and in public spaces, not just on dashboards. That blend of tech and human guidance makes ESG more than a subject; it becomes part of their identity.