What strategies work best to show companies the real benefits of implementing strong ESG practices?
Shatha, in my opinion, one of the best strategies is to link ESG directly to business outcomes. Show how strong ESG practices reduce operational costs (through energy efficiency), attract investors who prioritize sustainability, and strengthen brand reputation with customers.
Highlighting case studies of companies that gained market advantage through ESG makes the benefits tangible.
Certifications like B Corp or ISO 14001 can also demonstrate that these gains are credible and independently verified.
Highlighting case studies of companies that gained market advantage through ESG makes the benefits tangible.
Certifications like B Corp or ISO 14001 can also demonstrate that these gains are credible and independently verified.
In my own perspective there are several strategies to adopt with regards to get management buy in:
Highlight cost savings benefits from ESG adoption.
Show market advantage from ESG adoption.
Reflect and share success stories from other competitors in the same industry.
Make use of data and metrics-numbers don't lie. and finally
Ensure to Align business goals with ESG
Highlight cost savings benefits from ESG adoption.
Show market advantage from ESG adoption.
Reflect and share success stories from other competitors in the same industry.
Make use of data and metrics-numbers don't lie. and finally
Ensure to Align business goals with ESG
I like how grounded this feels in real-world experience. Leaders tend to respond when they can see tangible benefits, whether that’s savings, stronger market position, or clear evidence from peers. Using data and relatable examples makes ESG feel less like a concept and more like a practical business decision. Thank you for your input Emmanuel.