
Course Introduction
Welcome to the B Lab New Standards course — your comprehensive guide to understanding how business can become a true force for good.
Across the world, inequality, climate change, and declining trust in institutions are reshaping what society expects from business. The new B Lab Standards respond to these realities, setting a clear and rigorous framework for companies to lead responsibly — not just to minimize harm, but to maximize positive impact.
These standards mark a new era for the B Corp movement: one that integrates accountability, transparency, and justice at every level of operations. Through this course, you’ll explore how companies can embed purpose in governance, uphold human rights, ensure fair work, take climate action, steward the environment, use influence responsibly, and meet foundational requirements that guarantee integrity and eligibility.
By the end, you’ll understand how each Impact Topic connects to B Lab’s vision of a more inclusive, equitable, and regenerative economy — where business success is measured by its benefit to people and the planet.